AWS Competency Program

This program is designed to highlight APN Partners who have demonstrated technical proficiency and proven customer success in specialized solution areas. AWS Competency provides an opportunity for AWS partners to showcase their expertise and differentiate themselves from customers.

AWS Competency Program - workload

AWS Competency Program – workload

AWS Competencies By Industry

AWS Competency Program supports various industries such as:

1. Education – AWS Education Competency Partners offers various resources for teaching and learning, administration, and academic research efforts in education.

2. Public Safety and Disaster Response – These AWS Partners have been developing and delivering solutions to help customers to prepare, respond, and recover from emergencies and natural or man-made disasters. The solutions offered by AWS Partners ensure the safety and security of the community.

3. Nonprofit – These competency partners have been providing end-to-end resources to encourage social change.

4. Digital Media – The media competency partners are helping media and entertainment companies by offering solutions that help in the creation, distribution, and management of digital content.

5. Financial Services – These competency Partners have deployed the solutions with best AWS practices and have staff with AWS certifications.

AWS is not limited to only these industries. The AWS Competency program also assists the Government, healthcare, life sciences, Industrial software, digital customer experience, and retail.

AWS Competencies by Application

AWS Competency Program - by application

AWS Competency Program – by application

The AWS Competency has been successfully offering applications for IoT, Migration, Storage, Security, Data and Analytics, DevOps, Machine Learning, Cloud management tools, Networking, End-user computing, and Networking, etc. You can visit here to get complete information about these ASW competency programs.

AWS Competencies By Workload

In terms of workload, AWS Partners has also supported Oracle, SAP, and Microsoft Workloads. Visit here to get complete information about the competency requirement of each partner.

Benefits of AWS Competency Partner

You’ll receive all the benefits you receive as an APN member. In addition to this, you’ll get some valuable benefits, including:

Visibility and go-to-market activities

  • You can create customer references with the APN team
  • You get eligible to be featured on the APN Blog and APN social channels
  • You get a partner badge for AWS Competency achievement
  • You can participate in APN Marketing activities and co-branded marketing campaigns
  • Get priority in AWS Analyst Relations communications and briefings

Market development funds and discounts

Drive customer acquisition

Selective eligibility benefits

Event-specific benefits

  • Exclusive onsite benefits at AWS events
  • Exclusive access and participation in AWS Competency Events and Solution Showcase

How to get started with AWS Competency Program?

To start with AWS Competency, APN Partners must have a strong practice in AWS and can showcase customer success and demonstrate technical readiness within the Competency.

1. Meet APN Tier Requirements

In order to apply for AWS Competencies, partners must meet APN Advanced or Premier tier requirements to apply for AWS Competencies. Make sure that your firm’s Partner Scorecard is up-to-date. Follow these steps to apply for your APN Upgrade.

AWS Customer References

You can get Competency Customer References from the Partner Scorecard. These references can either be public (such as a white paper, case study, or customer quote) or non-public. You can submit Customer References by following the below steps:

  1. Log in to the APN Portal
  2. Click on “View My APN Account”
  3. Select “New” by clicking on “Under References”
  4. Select “submit” after adding project details

AWS Support (Business Level)

You can visit here to sign up for AWS Support.

AWS Training

Partners get discounts on AWS Instructor-Led Training by registering through the APN Portal.

Follow the below-mentioned steps to sign-up for courses:

  1. Log in to the APN Portal
  2. Click on the “Training” tab
  3. Select a course and register

AWS Certifications

APN Partners can get access to certifications here.

APN Tier (Select [formerly Standard], Advanced or Premier)

Once your Partner Scorecard is up-to-date, it’s time to upgrade your firm’s APN membership by following these steps:

  • Log in to the APN Portal
  • Click on “View Partner Scorecard”
  • Submit APN Partner compliance details
  • Click “Apply to Upgrade”

2. Select AWS Competency

This is about differentiating your practice, product, or solution on AWS.

Review AWS Competencies

You need to decide which competency best suits your organization. You can review any competencies relevant to your industry, solution, and workloads.

Download Validation Checklist

Once you choose your competency, download its validation checklist and check its requirements. Make sure that your organization meets all requirements listed on the Validation Checklist for Competency.

AWS Customer References

AWS Competencies need four AWS customer references specific to the competency. Submit your customer references and project details at the time when you apply for the AWS Competency. For required public AWS customer references, you will need to submit a public case study, whitepaper, or blog post that details your work on AWS with the customer.

3. Apply for AWS Competency

Once your firm meets all the requirements mentioned by the Validation Checklist, follow the steps below to submit your AWS Competency application:

Apply for AWS Competencies:

  • Log in to the APN Portal
  • Click “View My APN Account”
  • Select your Competency track
  • Complete Competency Application
  • Email completed Self-Assessment to

As part of the Competency Application, you will be requested to provide details about your solutions and customer deployments related to the Competency.

So if you want to be a part of the AWS Competency Program, ensure to check all the requirements of competencies and fulfill them as per the validation checklist. Want to know more about the Competency program? Stay tuned to our blog!

See Also

AWS Quick Starts